PROJECT ROADBLOCK SPONSORSHIP FORM 2025

Final Deadline for TV Sponsorship Application: December 18, 2025

Each Project Roadblock sponsorship opportunity must be reviewed and approved on an individual, case-by-case basis. This process is necessary to ensure that the National Highway Traffic Safety Administration (NHTSA) and Ad Council are comfortable with the proposed sponsor’s brand, product, or offerings. Below please find both suggested sponsor industries for your consideration and business categories that have already been deemed unacceptable for sponsorship of Project Roadblock.
 
Suggested Sponsors: Unacceptable Sponsors:
Car Dealerships 
Alcohol and tobacco products
  (e.g. Budweiser)
Taxi or Ride-share Companies  
Pharmaceuticals (in most cases)
Towing Companies       DUI Law Firms and Attorneys
Collision repair or body shops   
Nightclubs
Insurance Companies Casinos
Supermarkets Bail bondsmen
Alcohol or Beverage Distributors
Smoke and Vape Shops
Health care providers or hospitals

Any for-profit lobbying groups, organizations,
or other groups that clearly conflict with or are counter to the PSA's message
Local highway security or  sheriff's department
Construction or repair companies              
 
Instructions for Sponsoring
 
1.  Please complete the necessary fields in the application below.  Once the form is submitted, you will receive an auto-generated confirmation of receipt and the campaign team at the Ad Council will be notified.
 
2.  The Ad Council will review your proposed sponsorship(s) and will respond based on when your request is made, in accordance with the deadlines cited in the submission form. Requests will be fulfilled in batches:
  • Batch 1: Requests received by 10/24 will be fulfilled by 11/3
  • Batch 2: Requests received by 11/18 will be fulfilled by 11/25
  • Batch 3: Requests received by 12/4 will be fulfilled by 12/11
  • Batch 4: Requests received 12/18 will be fulfilled by 12/22

3.  If the sponsorship meets NHTSA’s specifications:

For sponsorable TV ad requests: the approval email will include a link to download the Apple Pro Res HD video files intended for broadcast use only. Then, you can insert the sponsor's logo into the space provided on the end card. The existing logos and audio tracks must remain as-is. The deadline to submit TV sponsorship applications is December 18.

To preview the TV creative on which your sponsor logo will be appended, please refer to the sponsorable versions at:


Please see the sample below.

Note: You will not be able to download the "sponsorable PSAs" from the website because you must request them by submitting this form. The videos posted are for previewing purposes only.
TV Endcard
TV Endcard Example
Please note – sponsored banners will no longer be available, effective the 2025 Project Roadblock season. We hope you and your partners will still support our sponsorable broadcast television assets. Please let us know if you have any questions.

4. Once you receive the approval email and the requested files, you have approval to start running the ads paid for by the advertiser or provided by your station. If you have any questions or concerns, please don't hesitate to contact Noel Sanchez (nsanchez@adcouncil.org) and Milan Genovese O'Malley (mgenovese@AdCouncil.org).

Please note, Ad Council is closed from 12/23 through the end of the year – please try to reach out with any questions by 12/19.
 
THANK  YOU FOR SUPPORTING THIS YEAR'S PROJECT ROADBLOCK!